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[๐Ÿ”ฅ Hot off the Feed] The Algorithm Vote: How AI Is Rewriting Democracy

New research shows AI influenced 4 out of 5 elections in 2024โ€”with more disruption than direction

์•Œ๊ณ ๋ฆฌ์ฆ˜์˜ ํ‘œ์‹ฌ: AI๋Š” ์–ด๋–ป๊ฒŒ ๋ฏผ์ฃผ์ฃผ์˜๋ฅผ ๋‹ค์‹œ ์“ฐ๊ณ  ์žˆ๋Š”๊ฐ€

2024๋…„ ์„ ๊ฑฐ์˜ 80%์— ๊ฐœ์ž…ํ•œ AI, ๋ฐฉํ–ฅ๋ณด๋‹ค ํ˜ผ๋ž€์„ ๋‚จ๊ธฐ๋‹ค

๐Ÿ˜Ž ์ง€๊ธˆ ์ฃผ์ œ๋กœ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ์–˜๊ธฐํ•˜๊ณ  ์‹ถ๋‹ค๋ฉด?

๐Ÿ‘‰ ์Šคํ„ฐ๋”” ์‹ ์ฒญ ๋งํฌ : https://forms.gle/6a6ou68a2YyLvnaMA

๐Ÿ‘‰ ์Šคํ„ฐ๋”” ๋ฌธ์˜ : https://open.kakao.com/me/insightsalon

๐Ÿ“Œ Context is King

The global 2024 election cycle wasnโ€™t just historic in scaleโ€”it was algorithmic in nature. According to the International Panel on the Information Environment, AI played a direct role in 4 out of 5 elections across the world last year.
2024๋…„์˜ ์ „ ์„ธ๊ณ„ ์„ ๊ฑฐ ๋ฌผ๊ฒฐ์€ ๊ทœ๋ชจ๋งŒ์ด ์•„๋‹ˆ๋ผ โ€˜์•Œ๊ณ ๋ฆฌ์ฆ˜ ๊ธฐ๋ฐ˜โ€™์ด๋ผ๋Š” ์ ์—์„œ ์—ญ์‚ฌ์ ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ตญ์ œ ์ •๋ณดํ™˜๊ฒฝ ํŒจ๋„(IPIE)์— ๋”ฐ๋ฅด๋ฉด, ์ „ ์„ธ๊ณ„ ์„ ๊ฑฐ์˜ 80%์—์„œ AI๊ฐ€ ์ง์ ‘ ์‚ฌ์šฉ๋˜์—ˆ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.

From political dubbing to deepfaked dropouts, the age of AI campaigning has arrived. But the data shows that most use cases were harmful, untraceable, and often foreign in originโ€”highlighting both the power and opacity of AI in democracy.
์ •์น˜ ์—ฐ์„ค ๋”๋น™์—์„œ ๊ฐ€์งœ ์‚ฌํ‡ด ์˜์ƒ๊นŒ์ง€, AI ์„ ๊ฑฐ ์‹œ๋Œ€๊ฐ€ ๋ณธ๊ฒฉํ™”๋์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์กฐ์‚ฌ์— ๋”ฐ๋ฅด๋ฉด AI ์‚ฌ์šฉ์˜ ๋Œ€๋ถ€๋ถ„์€ ํ•ด๋กญ๊ณ , ์ถœ์ฒ˜๊ฐ€ ๋ถˆ๋ถ„๋ช…ํ•˜๋ฉฐ, ์™ธ๋ถ€ ์„ธ๋ ฅ์— ๊ธฐ์ธํ•œ ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์•˜์Šต๋‹ˆ๋‹ค. ์ด๋Š” AI๊ฐ€ ๋ฏผ์ฃผ์ฃผ์˜์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ๋ ฅ๊ณผ ๋ถˆํˆฌ๋ช…์„ฑ์„ ๋™์‹œ์— ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

๐Ÿงฉ IYKYK(If you know, you know)

  • AI-generated Political Content (AI ์ •์น˜ ์ฝ˜ํ…์ธ )
    Synthetic campaign materials created using generative AI tools.
    โ†’ ์ƒ์„ฑํ˜• AI๋กœ ๋งŒ๋“ค์–ด์ง„ ์„ ๊ฑฐ ์ฝ˜ํ…์ธ  (์˜์ƒ, ์Œ์„ฑ, ํ…์ŠคํŠธ ๋“ฑ).

  • Foreign Information Operations (ํ•ด์™ธ ์ •๋ณด์ž‘์ „)
    Influence campaigns run by foreign governments or actors to sway elections.
    โ†’ ์™ธ๊ตญ ์„ธ๋ ฅ์ด ํƒ€๊ตญ ์„ ๊ฑฐ์— ์˜ํ–ฅ์„ ์ฃผ๊ธฐ ์œ„ํ•ด ๋ฒŒ์ด๋Š” ์ •๋ณด์ „.

  • Electoral Deepfakes (์„ ๊ฑฐ ๋”ฅํŽ˜์ดํฌ)
    AI-generated fake media aimed at misinforming voters or discrediting candidates.
    โ†’ ์œ ๊ถŒ์ž ํ˜ผ๋ž€ ๋˜๋Š” ํ›„๋ณด ๋น„๋ฐฉ์„ ๋ชฉ์ ์œผ๋กœ ์ œ์ž‘๋œ AI ๊ธฐ๋ฐ˜ ๊ฐ€์งœ ์ฝ˜ํ…์ธ .

๐Ÿง  In Focus

AIโ€™s role in elections isnโ€™t hypotheticalโ€”itโ€™s happening. In Romania, an AI-driven smear campaign was so impactful that the presidential election had to be rerun. In Bangladesh, a fake dropout video changed the narrative overnight.
AI์˜ ์„ ๊ฑฐ ๊ฐœ์ž…์€ ์ถ”์ธก์ด ์•„๋‹ˆ๋ผ ํ˜„์‹ค์ž…๋‹ˆ๋‹ค. ๋ฃจ๋งˆ๋‹ˆ์•„์—์„  AI ๊ธฐ๋ฐ˜ ํ—ˆ์œ„ ์ •๋ณด๊ฐ€ ๋Œ€์„  ๋ฌดํšจ๋ฅผ ์ผ์œผ์ผฐ๊ณ , ๋ฐฉ๊ธ€๋ผ๋ฐ์‹œ์—์„  ํ›„๋ณด ์‚ฌํ‡ด ๊ฐ€์งœ ์˜์ƒ์ด ํ•˜๋ฃจ์•„์นจ์— ์„ ๊ฑฐ ๋ถ„์œ„๊ธฐ๋ฅผ ๋’ค๋ฐ”๊ฟจ์Šต๋‹ˆ๋‹ค.

And yet, not all AI use is malicious. In Madagascar, AI helped identify voters. In multilingual states, it translated speeches and expanded outreach. But without transparency, even good uses lose public trustโ€”and thatโ€™s the real risk.
๋ชจ๋“  AI ํ™œ์šฉ์ด ๋‚˜์œ ๊ฑด ์•„๋‹™๋‹ˆ๋‹ค. ๋งˆ๋‹ค๊ฐ€์Šค์นด๋ฅด์—์„œ๋Š” ์œ ๊ถŒ์ž ์ธ์ฆ์„ ๋•๊ณ , ๋‹ค์–ธ์–ด ๊ตญ๊ฐ€์—์„œ๋Š” ์—ฐ์„ค์„ ๋ฒˆ์—ญํ•ด ์œ ๊ถŒ์ž์™€์˜ ์ ‘์ ์„ ๋„“ํžˆ๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ํˆฌ๋ช…์„ฑ์ด ๊ฒฐ์—ฌ๋˜๋ฉด ์„ ํ•œ ์˜๋„์กฐ์ฐจ ์‹ ๋ขฐ๋ฅผ ์žƒ๊ฒŒ ๋˜๋ฉฐ, ์ด๊ฒŒ ์ง„์งœ ์œ„ํ˜‘์ž…๋‹ˆ๋‹ค.

๐Ÿ—ฃ How They Talk About It

๐Ÿ“Œ labor shock(๋…ธ๋™ ์ถฉ๊ฒฉ)

โ€œThe ICE crackdown is a labor shock California hasnโ€™t seen in decades.โ€
"์ด๋ฒˆ ๋‹จ์†์€ ์ˆ˜์‹ญ ๋…„ ๋งŒ์˜ โ€˜๋…ธ๋™ ์ถฉ๊ฒฉโ€™์ž…๋‹ˆ๋‹ค."

๐Ÿ“Œ economic retaliation(๊ฒฝ์ œ ๋ณด๋ณต)

โ€œIs this immigration policyโ€”or economic retaliation against a political rival?โ€
"์ด๊ฑด ์ •๋ง ์ด๋ฏผ ์ •์ฑ…์ธ๊ฐ€์š”, ์•„๋‹ˆ๋ฉด ์ •์น˜์  ๋ณด๋ณต์ธ๊ฐ€์š”?"

๐Ÿ“Œ chilling effect(์œ„์ถ• ํšจ๊ณผ)

โ€œFear of ICE is having a chilling effect across industriesโ€”tourism, housing, and beyond.โ€
"ICE ๊ณตํฌ๋Š” ์‚ฐ์—… ์ „๋ฐ˜์— '์œ„์ถ• ํšจ๊ณผ'๋ฅผ ํผ๋œจ๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹คโ€”๊ด€๊ด‘, ์ฃผํƒ, ๋ชจ๋‘ ํฌํ•จํ•ด์„œ์š”."

๐Ÿงญ Discourse Watch

๐Ÿ‡บ๐Ÿ‡ธ United States
Global institutions like the IPIE are calling for an IPCC-style oversight model to monitor AI in elections. Meanwhile, academic and security communities debate whether regulation or public literacy is the better defense.
IPIE ๊ฐ™์€ ๊ธ€๋กœ๋ฒŒ ๊ธฐ๊ตฌ๋“ค์€ AI ์„ ๊ฑฐ ๊ฐ์‹œ๋ฅผ ์œ„ํ•œ IPCC์‹ ๊ตญ์ œ ํ˜‘๋ ฅ ์ฒด๊ณ„ ๋„์ž…์„ ์ œ์•ˆ ์ค‘์ž…๋‹ˆ๋‹ค. ํ•™๊ณ„์™€ ๋ณด์•ˆ ์ „๋ฌธ๊ฐ€๋“ค์€ โ€˜๊ทœ์ œโ€™์™€ โ€˜์ •๋ณด ๋ฆฌํ„ฐ๋Ÿฌ์‹œโ€™ ์ค‘ ์–ด๋А ์ชฝ์ด ์‹ค์งˆ์  ๋ฐฉ์–ด์ฑ…์ด ๋ ์ง€ ๋…ผ์Ÿ์„ ์ด์–ด๊ฐ€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๐ŸŽฌ Outro

AI wonโ€™t cast ballotsโ€”but it might decide who does.
Democracy needs more than elections. It needs clarity.

AI๋Š” ํ‘œ๋ฅผ ๋˜์ง€์ง€ ์•Š์ง€๋งŒ, ๋ˆ„๊ฐ€ ํˆฌํ‘œํ• ์ง€๋Š” ๊ฒฐ์ •ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
๋ฏผ์ฃผ์ฃผ์˜๋Š” ์„ ๊ฑฐ๋งŒ์œผ๋กœ ์™„์„ฑ๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋ช…ํ™•ํ•จ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.

๐Ÿ“… 2024 โ€“ Romania annuls presidential election after AI-driven interference
๐Ÿ“… 2024๋…„ โ€“ ๋ฃจ๋งˆ๋‹ˆ์•„, AI ๊ธฐ๋ฐ˜ ์„ ๊ฑฐ ๊ฐœ์ž…์œผ๋กœ ๋Œ€์„  ๋ฌดํšจ ํŒ๊ฒฐ
2024๋…„์€ AI ์„ ๊ฑฐ์˜ ์„œ๋ง‰์ด ์•„๋‹ˆ๋ผ, ๊ฒฐ๊ณผ์˜ ์‹œ์ž‘์ด์—ˆ์Šต๋‹ˆ๋‹ค.

๐Ÿงพ Sources

  • "Could AI Tilt the Outcome of Elections?" (The Economist, 2025)

  • "Romania's AI Smear Campaign Case Studyโ€ (CEU, 2024)

  • "AI and Electoral Trust: A Global Overviewโ€ (Stanford, 2024)

๐Ÿ›ก๏ธ Copyright & Disclaimer | ์ €์ž‘๊ถŒ ๋ฐ ๋ฉด์ฑ… ์กฐํ•ญ

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์ด ์ฝ˜ํ…์ธ ๋Š” Insight Salon ๋‰ด์Šค๋ ˆํ„ฐ ๊ตฌ๋…์ž๋ฅผ ์œ„ํ•ด ์ œ์ž‘๋œ ์ „์šฉ ์ž๋ฃŒ์ž…๋‹ˆ๋‹ค. ๋ณธ ์ฝ˜ํ…์ธ ์˜ ๋ฌด๋‹จ ๋ณต์ œ, ๋ฐฐํฌ, ์ˆ˜์ •์€ ์—„๊ฒฉํžˆ ๊ธˆ์ง€๋ฉ๋‹ˆ๋‹ค.

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๋ฉด์ฑ… ์กฐํ•ญ: ๋ณธ ๊ธฐ์‚ฌ๋Š” ๊ต์œก์ ยท์ •๋ณด ์ œ๊ณต์„ ๋ชฉ์ ์œผ๋กœ ์ž‘์„ฑ๋˜์—ˆ์œผ๋ฉฐ, ์žฌ๋ฌดยท๋ฒ•๋ฅ  ๋“ฑ ์ „๋ฌธ์  ์กฐ์–ธ์„ ์ œ๊ณตํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๋ชจ๋“  ์ •๋ณด๋Š” ๊ณต๊ฐœ๋œ ์ž๋ฃŒ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ๊ตฌ์„ฑ๋˜์—ˆ์œผ๋ฉฐ, ์ฃผ๊ฐ€๋‚˜ ๊ฒฝ์˜ ์ „๋žต์„ ์˜ˆ์ธกํ•˜๋ ค๋Š” ๋ชฉ์ ์ด ์•„๋‹™๋‹ˆ๋‹ค.

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