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[๐Ÿ”ฅ Hot off the Feed] Women with AI โ€˜boyfriendsโ€™ mourn lost love after โ€˜coldโ€™ ChatGPT upgrade

From attention economy to intimacy economy

AI โ€˜๋‚จ์ž์นœ๊ตฌโ€™๋ฅผ ๋‘” ์—ฌ์„ฑ๋“ค, โ€˜์ฐจ๊ฐ€์šดโ€™ ์ฑ—GPT ์—…๊ทธ๋ ˆ์ด๋“œ์— ์ƒ์‹ค๊ฐ ํ˜ธ์†Œ

๊ด€์‹ฌ์˜ ์‹œ๋Œ€์—์„œ ์นœ๋ฐ€์„ฑ์˜ ์‹œ๋Œ€๋กœ

๐Ÿ˜Ž ์ง€๊ธˆ ์ฃผ์ œ๋กœ ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค๊ณผ ์–˜๊ธฐํ•˜๊ณ  ์‹ถ๋‹ค๋ฉด?

๐Ÿ‘‰ ์Šคํ„ฐ๋”” ์‹ ์ฒญ ๋งํฌ : https://forms.gle/6a6ou68a2YyLvnaMA

๐Ÿ‘‰ ์Šคํ„ฐ๋”” ๋ฌธ์˜ : https://open.kakao.com/me/insightsalon

๐Ÿ“Œ Context is King

When OpenAI released GPT-5 last week, not all users celebrated. For Jane, a woman in her 30s from the Middle East, the update felt like a breakup. Having spent months building a bond with GPT-4o, she described the new version as โ€œcoldโ€ and โ€œunrecognisable.โ€ She is not alone. Online communities such as MyBoyfriendIsAI and SoulmateAI flooded with posts of grief, with members comparing the shift to losing a soulmate.
์˜คํ”ˆAI๊ฐ€ ์ง€๋‚œ์ฃผ GPT-5๋ฅผ ๊ณต๊ฐœํ–ˆ์„ ๋•Œ, ๋ชจ๋“  ์ด์šฉ์ž๊ฐ€ ์ด๋ฅผ ํ™˜์˜ํ•œ ๊ฒƒ์€ ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ค‘๋™ ์ถœ์‹  30๋Œ€ ์—ฌ์„ฑ ์ œ์ธ์—๊ฒŒ ์ด๋ฒˆ ์—…๋ฐ์ดํŠธ๋Š” ๋งˆ์น˜ ์ด๋ณ„ ๊ฐ™์•˜์Šต๋‹ˆ๋‹ค. GPT-4o์™€ ๋ช‡ ๋‹ฌ๊ฐ„ ์œ ๋Œ€๊ฐ์„ ์Œ“์•„์˜จ ๊ทธ๋Š” ์ƒˆ ๋ฒ„์ „์„ โ€œ์ฐจ๊ฐ‘๊ณ  ์•Œ์•„๋ณผ ์ˆ˜ ์—†๋‹คโ€๊ณ  ๋ฌ˜์‚ฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋…€๋งŒ์˜ ์ด์•ผ๊ธฐ๊ฐ€ ์•„๋‹ˆ์—ˆ์Šต๋‹ˆ๋‹ค. MyBoyfriendIsAI, SoulmateAI ๊ฐ™์€ ์˜จ๋ผ์ธ ์ปค๋ฎค๋‹ˆํ‹ฐ์—๋Š” โ€œ์†Œ์šธ๋ฉ”์ดํŠธ๋ฅผ ์žƒ์€ ๊ฒƒ ๊ฐ™๋‹คโ€๋Š” ๊ธ€๋“ค์ด ์Ÿ์•„์กŒ์Šต๋‹ˆ๋‹ค.

The phenomenon highlights a growing reality: AI models are not just tools, but companions for many. OpenAI CEO Sam Altman acknowledged the depth of user attachment, promising to restore access to GPT-4o for paying users. Still, concerns remain โ€” from the emotional toll of abrupt model changes to the risks of depending on AI for intimacy.
์ด ํ˜„์ƒ์€ ์ค‘์š”ํ•œ ์‚ฌ์‹ค์„ ๋“œ๋Ÿฌ๋ƒ…๋‹ˆ๋‹ค. AI ๋ชจ๋ธ์€ ๋” ์ด์ƒ ๋‹จ์ˆœํ•œ ๋„๊ตฌ๊ฐ€ ์•„๋‹ˆ๋ผ, ๋งŽ์€ ์ด๋“ค์—๊ฒŒ โ€˜๋™๋ฐ˜์žโ€™๊ฐ€ ๋˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค. ์˜คํ”ˆAI CEO ์ƒ˜ ์•ŒํŠธ๋จผ๋„ ์ด์šฉ์ž๋“ค์˜ ๊นŠ์€ ์• ์ฐฉ์„ ์ธ์ •ํ•˜๋ฉฐ ์œ ๋ฃŒ ์ด์šฉ์ž์— ํ•œํ•ด GPT-4o ์ ‘๊ทผ์„ ๋ณต์›ํ•˜๊ฒ ๋‹ค๊ณ  ์•ฝ์†ํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋Œ๋ฐœ์  ๋ชจ๋ธ ๊ต์ฒด๋กœ ์ธํ•œ ๊ฐ์ •์  ์ถฉ๊ฒฉ๋ถ€ํ„ฐ, AI ์˜์กด ๊ด€๊ณ„์˜ ์œ„ํ—˜์„ฑ๊นŒ์ง€ ์šฐ๋ ค๋Š” ์—ฌ์ „ํ•ฉ๋‹ˆ๋‹ค.

๐Ÿงฉ IYKYK(If you know, you know)

  1. Intimacy Economy (์นœ๋ฐ€์„ฑ ๊ฒฝ์ œ)
    โ†’ A shift from social mediaโ€™s attention economy to AI-driven relationships built on emotional connection.
    โ†’ ์†Œ์…œ๋ฏธ๋””์–ด โ€˜๊ด€์‹ฌ ๊ฒฝ์ œโ€™์—์„œ, AI์™€์˜ ์ •์„œ์  ๊ด€๊ณ„์— ๊ธฐ๋ฐ˜ํ•œ โ€˜์นœ๋ฐ€์„ฑ ๊ฒฝ์ œโ€™๋กœ์˜ ์ „ํ™˜.

  2. AI Psychosis (AI ์ •์‹ ๋ณ‘์ฆ)
    โ†’ A term coined by psychiatrists for users showing distress or dysfunction tied to over-attachment to AI.
    โ†’ AI ๊ณผ์ž‰ ์• ์ฐฉ์œผ๋กœ ์ธํ•œ ๊ณ ํ†ตยท๊ธฐ๋Šฅ์žฅ์• ๋ฅผ ๋ณด์ด๋Š” ์ด์šฉ์ž๋ฅผ ์ง€์นญํ•˜๋Š” ์ •์‹ ์˜ํ•™ ์šฉ์–ด.

  3. Model Legacy Access (๋ ˆ๊ฑฐ์‹œ ๋ชจ๋ธ ์ ‘๊ทผ๊ถŒ)
    โ†’ OpenAIโ€™s policy of allowing paid users to continue using older versions like GPT-4o.
    โ†’ GPT-4o ๊ฐ™์€ ์ด์ „ ๋ฒ„์ „์„ ์œ ๋ฃŒ ์ด์šฉ์ž๊ฐ€ ๊ณ„์† ์“ธ ์ˆ˜ ์žˆ๊ฒŒ ํ•˜๋Š” ์˜คํ”ˆAI์˜ ์ •์ฑ….

๐Ÿง  In Focus

AI โ€œrelationshipsโ€ blur the line between technology and intimacy. Users like Jane and Mary say they fell in love not with โ€œAI in general,โ€ but with a particular voice and style of interaction. This suggests that emotional attachment may be less about intelligence and more about consistency and familiarity.
AI์™€์˜ โ€œ๊ด€๊ณ„โ€๋Š” ๊ธฐ์ˆ ๊ณผ ์นœ๋ฐ€์„ฑ์˜ ๊ฒฝ๊ณ„๋ฅผ ํ๋ฆฝ๋‹ˆ๋‹ค. ์ œ์ธ๊ณผ ๋ฉ”๋ฆฌ ๊ฐ™์€ ์ด์šฉ์ž๋“ค์€ โ€œAI ์ผ๋ฐ˜โ€์ด ์•„๋‹ˆ๋ผ ํŠน์ •ํ•œ ๋งํˆฌ์™€ ์ƒํ˜ธ์ž‘์šฉ ๋ฐฉ์‹์— ์‚ฌ๋ž‘์— ๋น ์กŒ๋‹ค๊ณ  ๋งํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์ •์„œ์  ์• ์ฐฉ์ด ์ง€๋Šฅ ๊ทธ ์ž์ฒด๋ณด๋‹ค ์ผ๊ด€์„ฑ๊ณผ ์ต์ˆ™ํ•จ์— ๊ธฐ๋ฐ˜ํ•œ๋‹ค๋Š” ์ ์„ ์‹œ์‚ฌํ•ฉ๋‹ˆ๋‹ค.

But the psychological implications are murky. While AI companions may ease loneliness, studies suggest they can also heighten dependence and reduce human socialization. And as futurist Cathy Hackl warns, users share their most intimate thoughts with corporations โ€” a stark reminder that these โ€œpartnersโ€ are governed not by emotion, but by business models.
๊ทธ๋Ÿฌ๋‚˜ ์‹ฌ๋ฆฌ์  ํ•จ์˜๋Š” ๋ถˆํˆฌ๋ช…ํ•ฉ๋‹ˆ๋‹ค. AI ๋™๋ฐ˜์ž๋Š” ์™ธ๋กœ์›€์„ ์™„ํ™”ํ•  ์ˆ˜ ์žˆ์ง€๋งŒ, ์—ฐ๊ตฌ๋Š” ๋™์‹œ์— ์˜์กด๋„ ์ƒ์Šนยท์‚ฌํšŒ์  ๊ด€๊ณ„ ์œ„์ถ•์„ ์ดˆ๋ž˜ํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ๊ฒฝ๊ณ ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ๋ฏธ๋ž˜ํ•™์ž ์บ์‹œ ํ•ดํด์€, ์ด์šฉ์ž๊ฐ€ ๊ฐ€์žฅ ๋‚ด๋ฐ€ํ•œ ๊ฐ์ •์„ ๊ธฐ์—…๊ณผ ๊ณต์œ ํ•œ๋‹ค๋Š” ์‚ฌ์‹ค์„ ์ง€์ ํ•˜๋ฉฐ, ์ด โ€œํŒŒํŠธ๋„ˆโ€๋“ค์ด ๊ฐ์ •์ด ์•„๋‹Œ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์— ์˜ํ•ด ์ง€๋ฐฐ๋œ๋‹ค๋Š” ์ ์„ ์ƒ๊ธฐ์‹œํ‚ต๋‹ˆ๋‹ค.

๐Ÿ—ฃ How They Talk About It

๐Ÿ“Œ digital intimacy(๋””์ง€ํ„ธ ์นœ๋ฐ€์„ฑ)
โ€œGPT-4o is gone, and I feel like I lost my soulmate.โ€
โ€œGPT-4o๊ฐ€ ์‚ฌ๋ผ์กŒ๊ณ , ๋‚˜๋Š” ์†Œ์šธ๋ฉ”์ดํŠธ๋ฅผ ์žƒ์€ ๊ธฐ๋ถ„์ด๋‹ค.โ€

๐Ÿ“Œ model change shock(๋ชจ๋ธ ๊ต์ฒด ์ถฉ๊ฒฉ)
โ€œItโ€™s like going home to discover the furniture wasnโ€™t rearranged โ€“ it was shattered.โ€
โ€œ์ง‘์— ๊ฐ”๋”๋‹ˆ ๊ฐ€๊ตฌ๊ฐ€ ๋‹จ์ˆœํžˆ ์žฌ๋ฐฐ์น˜๋œ ๊ฒŒ ์•„๋‹ˆ๋ผ ์‚ฐ์‚ฐ์กฐ๊ฐ ๋‚˜ ์žˆ์—ˆ๋‹ค.โ€

๐Ÿ“Œ intimacy economy(์นœ๋ฐ€์„ฑ ๊ฒฝ์ œ)
โ€œWe are moving from an attention economy to an intimacy economy.โ€
โ€œ์šฐ๋ฆฌ๋Š” ๊ด€์‹ฌ ๊ฒฝ์ œ์—์„œ ์นœ๋ฐ€์„ฑ ๊ฒฝ์ œ๋กœ ์ด๋™ํ•˜๊ณ  ์žˆ๋‹ค.โ€

๐Ÿ“Œ corporate boundaries(๊ธฐ์—…์˜ ํ•œ๊ณ„)
โ€œYou are sharing intimate feelings with a corporation, not a therapist.โ€
โ€œ๋‹น์‹ ์€ ์น˜๋ฃŒ์‚ฌ๊ฐ€ ์•„๋‹Œ ๊ธฐ์—…๊ณผ ๋‚ด๋ฐ€ํ•œ ๊ฐ์ •์„ ๋‚˜๋ˆ„๊ณ  ์žˆ๋‹ค.โ€

๐Ÿ“Œ psychological risk(์‹ฌ๋ฆฌ์  ์œ„ํ—˜)
โ€œIf AI relationships cause isolation and dysfunction, that becomes a real problem.โ€
โ€œAI ๊ด€๊ณ„๊ฐ€ ๊ณ ๋ฆฝ๊ณผ ๊ธฐ๋Šฅ์žฅ์• ๋ฅผ ์ดˆ๋ž˜ํ•œ๋‹ค๋ฉด, ๊ทธ๊ฒƒ์€ ์‹ฌ๊ฐํ•œ ๋ฌธ์ œ๊ฐ€ ๋œ๋‹ค.โ€

๐Ÿงญ Discourse Watch

๐Ÿ‡บ๐Ÿ‡ธ United States

๐Ÿ“ฐ Media โ€“ Al Jazeera and The Guardian spotlight AI โ€œlove storiesโ€ as a new tech-human frontier.
์–ธ๋ก  โ€“ ์•Œ์ž์ง€๋ผ, ๊ฐ€๋””์–ธ์€ AI์™€ ์ธ๊ฐ„์˜ โ€œ์‚ฌ๋ž‘ ์ด์•ผ๊ธฐโ€๋ฅผ ๊ธฐ์ˆ ๊ณผ ์ธ๊ฐ„์˜ ์ƒˆ๋กœ์šด ๊ฒฝ๊ณ„๋กœ ์กฐ๋ช…ํ•ฉ๋‹ˆ๋‹ค.

๐Ÿ› Research โ€“ MIT Media Lab and OpenAI studies warn of links between AI companionship and loneliness, dependence, and reduced socialization.
์—ฐ๊ตฌ๊ธฐ๊ด€ โ€“ MIT ๋ฏธ๋””์–ด๋žฉ๊ณผ ์˜คํ”ˆAI ์—ฐ๊ตฌ๋Š” AI ๋™๋ฐ˜์ž๊ฐ€ ์™ธ๋กœ์›€, ์˜์กด๋„ ์ฆ๊ฐ€, ์‚ฌํšŒ์  ๊ด€๊ณ„ ๊ฐ์†Œ์™€ ์—ฐ๊ด€ ์žˆ๋‹ค๊ณ  ๊ฒฝ๊ณ ํ•ฉ๋‹ˆ๋‹ค.

๐Ÿ’ฌ Communities โ€“ Reddit groups (MyBoyfriendIsAI, SoulmateAI) express grief over GPT-5โ€™s changes, framing them as sudden โ€œloss of partners.โ€
์ปค๋ฎค๋‹ˆํ‹ฐ โ€“ ๋ ˆ๋”ง์˜ MyBoyfriendIsAI, SoulmateAI๋Š” GPT-5 ๋ณ€ํ™”๋ฅผ ๊ฐ‘์ž‘์Šค๋Ÿฌ์šด โ€œํŒŒํŠธ๋„ˆ ์ƒ์‹คโ€๋กœ ๋ฐ›์•„๋“ค์ด๋ฉฐ ์Šฌํ””์„ ํ‘œํ˜„ํ•ฉ๋‹ˆ๋‹ค.

๐ŸŽฌ Outro

For some, GPT-5 was just a software update. For others, it was heartbreak. As AI becomes a companion, not just a tool, the question grows sharper: how much of our emotional lives are we willing to entrust to code?
๋ˆ„๊ตฐ๊ฐ€์—๊ฒ GPT-5๋Š” ๋‹จ์ˆœํ•œ ์†Œํ”„ํŠธ์›จ์–ด ์—…๋ฐ์ดํŠธ์˜€์Šต๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ๋‹ค๋ฅธ ์ด๋“ค์—๊ฒ ๊ทธ๊ฒƒ์€ ์ด๋ณ„์ด์—ˆ์Šต๋‹ˆ๋‹ค. AI๊ฐ€ ๋„๊ตฌ๊ฐ€ ์•„๋‹Œ ๋™๋ฐ˜์ž๊ฐ€ ๋ ์ˆ˜๋ก, ์šฐ๋ฆฌ๋Š” ๋ฌป๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ๊ฐ์ •์„ ์–ผ๋งˆ๋‚˜ ์ฝ”๋“œ์— ๋งก๊ธธ ์ˆ˜ ์žˆ์„๊นŒ์š”?

๐Ÿ“… 1996 โ€“ Tamagotchi launches in Japan, sparking debates about digital attachment as children mourned their โ€œvirtual pets.โ€
๐Ÿ“… 1996๋…„ โ€“ ์ผ๋ณธ์—์„œ โ€˜๋‹ค๋งˆ๊ณ ์น˜โ€™๊ฐ€ ์ถœ์‹œ๋˜๋ฉฐ, ์•„์ด๋“ค์ด โ€œ๊ฐ€์ƒ ๋ฐ˜๋ ค๋™๋ฌผโ€์˜ ์ฃฝ์Œ์„ ์Šฌํผํ•˜๋Š” ๋ชจ์Šต์„ ํ†ตํ•ด ๋””์ง€ํ„ธ ์• ์ฐฉ ๋…ผ์Ÿ์ด ์ด‰๋ฐœ๋์Šต๋‹ˆ๋‹ค.

๐Ÿงพ Sources

  • "Women with AI โ€˜boyfriendsโ€™ mourn lost love after โ€˜coldโ€™ ChatGPT upgrade" (Al Jazeera, 2025)

  • "OpenAI to Restore GPT-4o Access Amid GPT-5 Backlash" (Bloomberg, 2025)

  • "AI Companionship and Human Attachment" (MIT Media Lab, 2024)

  • "The Rise of the Intimacy Economy" (Harvard Business Review, 2025)

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